Learn critical social media skills from communications expert and published author Nicole Matejic. In “Using Analytics to Drive Social Media Success” Nicole will dive into Twitter, Facebook and Google Analytics to show you how to read and apply smart data for strategic communications effect, as well as how to craft meaningful reports on your results for your organization or clients. In "Using Social Media as a Crisis Brand Newsroom,” she’ll give you the practical tools and knowledge you need to establish and deploy a social media crisis brand newsroom that gives your organization the ability to drive your crisis narrative.
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