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Presented by Peggy O’Keefe   Communication strategies need to address diverse audiences, and developing compelling messages across generations can be challenging for both seasoned and emerging professionals. To establish rapport and credibility with people outside your peer group requires an awareness of generational differences in learning styles, presentation techniques and technology preferences. Presenting to a mixed-age audience compounds the issue. Using a case study approach, this course will explore the complexities a communicator faces when devising a communication strategy for internal or external audiences across the generational spectrum, and how to bridge the potential gaps. Learn how to assess an audience from a generational perspective, and develop strategies for successful message design, media and technology delivery choices, and recognizing audience engagement and disengagement—and what to do about it. Peggy O’Keefe is a business communication professional with experience as a corporate executive, educator, and consultant in strategic media communication and technology. Corporate experience includes corporate communication executive positions in Bankers Trust and The First Boston Corporation; and as a Vice President of Multimedia Communication in the Global Technology divisions of JP Morgan, and Goldman Sachs. Early training as an educator inspired a human focus to her executive roles, emphasizing staff development, mentoring, and coaching.  In addition to global media technology management, her corporate work included recruitment, diversity management, and piloting flexible work arrangements. As an educator she focuses on university, executive, and professional/workforce development programs. She teaches a variety of undergraduate and graduate level Marketing, Business Cross-cultural and Communication, Career Development, and Leadership and Human Capital Management courses at New York University, and Baruch College. Professional interests include cross-cultural communication and diversity management, particularly in intergenerational workplace relations. Her experience, expertise, and insights on these topics have been shared as a speaker and panelist at professional conferences. Read More

Presented by Donna Papacosta This course explains the value of content marketing for organizations and outlines how to get started reaping the benefits: increased inbound traffic to your site, better brand awareness, stronger engagement with your target audience, and ultimately leads and sales. Donna Papacosta of Trafalgar Communications in Toronto, Canada, has been a practitioner of social media for more than 10 years. She has worked with dozens of organizations to help them reap the benefits of linking their content marketing and social media strategies. Co-author of The Business of Podcasting, she is a recognized leader in the podcasting field and is an expert in audio as a form of content marketing. A workshop leader and international speaker, Donna also teaches digital strategy and social media at the University of Toronto. Read More

  Instructor: Marilyn Barefoot Many of us have endured bad brainstorming sessions – where the most frequent insight is: “That would never work” and the end result is: “Keep doing what we’re doing, only do it better, faster, or re-package it in a different colour”. New ideas are like oxygen. They energize. They stimulate. They nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. But where do big ideas come from – and how do you get them? How do you facilitate a highly engaging, creatively focused brainstorming session that people look forward to attending … instead of dreading? Through this high energy, hands-on session, delegates will learn a wide range of unique brainstorming and facilitation techniques that will guarantee that you achieve big ideas. Every great team has a sparkplug, a unique energy source, an active ingredient… someone who helps to give the team a personality. For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut.  A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker.  A hands-on leader, Marilyn’s high-energy brainstorming sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!  Read More

Crisis Planning: Manage and Enhance Organizational Reputation Your product is recalled.  An accident happens on site.  An employee commits a crime. All of these scenarios create a crisis situation, requiring a focused, clear and consistent response.  When a business crisis occurs, how do you deal with two simultaneous issues: the crisis itself and the public’s perception of the crisis?  This course prepares you to communicate your message during a crisis to the media and to your key targeted audiences. Instructor: Jay Sullivan  Jay Sullivan is the Managing Partner at Exec|Comm, and leads the firm’s Law Firm Group. He is an award-winning author and columnist, as well as an Adjunct Professor at Georgetown Law Center and Fordham University School of Law. His book, Simply Said: Communicating Better at Work and Beyond, was released by John Wiley & Sons in 2016, and has since been translated into Chinese, Korean, and Russian. As a contributing writer for, Jay brings relevant and timely advice on enhancing one’s communication skills to the business community. Jay joined Exec|Comm after nine years as a practicing attorney. He received his J.D. from Fordham University in 1989. That year, Jay was named among the first class of Skadden Fellows by the Skadden Foundation. For two years he acted as in-house legal counsel at Covenant House, a crisis shelter for runaway and homeless teenagers. He then practiced corporate law for seven years on behalf of Lloyds of London. After graduating from Boston College in 1984, Jay spent two years in the Jesuit International Volunteer Corps teaching English. His book about that experience, Raising Gentle Men: Lives at the Orphanage Edge, was named the 2014 Best Book by a Small Publisher by the Catholic Press Association. Jay sits on the Board of Directors of Dot Foods, Inc., the nation’s largest food redistributor. He and his wife, Mary, live in Pleasantville, New York, where they raised their four children. Jay plays squash weekly (and weakly, but with great enthusiasm). About Exec|Comm Exec|Comm, LLC helps professionals all over the world communicate more effectively by teaching them to focus less on themselves and more on others. When professionals master both technical competence and communication skills, they maximize their impact and influence. For almost 40 years, Exec|Comm has developed professionals and leaders across the globe through classroom training and one-on-one coaching.  For help with your message, to organize training for your team, or to request a speaker for your event, you’ll find valuable resources at   Read More

Presented by Sandra Pakosh, ABC In this course, attendees will gain a sense of how to move from output management to outcomes leadership based on common workplace scenarios. Strategic management requires that leaders at all levels—managers, individual contributors, contractors and partners—create mindsets and behaviors to help transform an organization from a current state to a new one with the vision that sets the way to deliver real value to internal teams, customers and key stakeholders. As an accredited business communicator (ABC), workshop leader and consultant, Sandra Pakosh is known for engaging teams and stakeholders in organizational strategies. She built brands for leading global technology and growth-stage companies before transitioning to work with issue-based and social change nonprofit organizations. Sandra is also a recipient of IABC/Toronto OVATION Awards. Read More

Developing and Managing Highly Effective Teams Developing and Managing Highly Effective Teams introduces emerging leaders to some crucial must-knows and must do’s as a new leader. Learn about: the shift from the old paradigm of managing to a more collaborative and integrated leadership approach; the distinctions between ‘managing’ and ‘leading’ mindsets and behaviors; various conversation strategies to connect with your team; leading with a strengths-oriented approach; and team-building strategies to take your people to higher levels of engagement, performance and overall team efficacy. Ideal for emerging and aspiring leaders as well as more experienced leaders who want to hone their leadership efficacy further.   Instructor: Eileen Chadnick, ABC, PCC An IABC member since 1997, Eileen is principal of Big Cheese Coaching and Chadnick Communications. A certified coach and leadership development professional, Eileen champions professional, personal, and organizational well-being with a focus on leadership and communication impact and career management. Since 2003, she has supported leaders, teams, and organizations towards greater efficacy, engagement, and success with individual, team and culture-building initiatives. Eileen draws from the disciplines of emotional intelligence, neuroscience, and Conversational Intelligence®. Her work has been recognized by the International Coach Foundation with a Prism Award for business excellence with leadership coaching.   In addition to authoring the book, Ease: Manage Overwhelm in Times of Crazy Busy, Eileen has been a contributing columnist on career and leadership topics since 2007 for the Globe and Mail, Canada’s National daily newspaper. See more at Read More

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