Instructor: Mary Ann McCauley, ABC, IABC Fellow
Course Description: Creating a Dynamic Plan presents a strategic communication planning model will allow you to achieve a consistent, higher level of excellence in your day-to-day communication tasks. For those of you with some experience in planning, this course will serve as a refresher and likely will present a new approach or two to your strategic process. If you have little experience in strategic planning, this course will offer a practical strategic planning process and model. It will be your tool to staying on track.
IABC Academy Category: Communication Strategy and Engagement
Category Description: A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. All these groups have the potential to change the organization’s results. The communication professional fosters and nourishes relationships with them that will support the organization’s mission and goals and uses dialogue to tell the organization’s story and garner support.
|Related to Global Communication Certification Council (GCCC) Domain: Communication Strategy and Engagement|
Presenter bio: Mary Ann McCauley is an ABC, IABC Fellow, and is president and principal of Catalyst Communications, located in Reno. Mary Ann provides strategic communication counsel to broad spectrum of businesses and nonprofits. She works closely with senior management to develop and implement strategic corporate communication and marketing plans. Prior to founding her consultancy in 1987, Mary Ann held several management positions in large corporations including First Union Bancorporation, Hallmark Cards, Inc. and United Technologies Communications Company. She served on local, regional and international boards of the International Association of Business Communicators. Currently, she serves on the board of the Northern Nevada Literacy Council and on the Council as membership chair for the American Association of University Women (AAUW) Reno branch.
After this course, you will be able to:
- Identify and describe the elements of the strategic planning process.
- Through research, identify and evaluate a business need or opportunity and audience characteristics.
- Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
- Identify strategies and construct tactics that are consistent with research findings, the business need and audience preferences.
- Review and consider applied ethical dilemmas inherent in the strategic planning process.
This course is designed for business communications professionals that are at or aspiring to the Strategic Advisor level of the IABC Career Roadmap. The course is also aligned with the tasks, knowledge, and skills that support the Global Communications Certification Council’s Communication Management Professional certification program. There are no course prerequisites.
|The estimated time to complete this course including quizzes and assignments is 4 to 6 hours.|
By completing/passing this course, you will attain the certificate IABC Academy
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