Writing with Purpose: Communicating to Solve Business Problems

42 modules


IABC Academy Instructor N/A

$0 - 249


  Your Instructor: Peggy O'Keefe

Writing with Purpose:  Communicating to Solve Business Problems

Being able to write effectively is one of the most valuable communication skills in the global workplace. And if you’re a communication professional, it’s even more critical to master that skill. Much of our communication with customers and co-workers takes place in emails, text messages, instant messaging and social media posts. To be seen as competent and professional, you must be able to write clearly and accurately to convey the right message. If you haven’t demonstrated a proven ability to write effectively throughout your career, you might find yourself being overlooked for promotional opportunities.

In this four-hour course, you will learn the fundamentals of business writing, including how to identify stakeholders and determine the appropriate channels of communication. You will decide what tone is needed and how information should be shared internally and externally in organizational scenarios. You’ll also have opportunities to practice writing for a specific business purposes within the context of an engaging case study.

Peggy O’Keefe is a Business Communications Professional, with experience as a corporate executive, educator, and consultant in strategic media communications and technology. Corporate experience includes corporate communications executive positions in Bankers Trust and The First Boston Corporation, and as a Vice President of Multimedia Communication in the Global Technology divisions of JP Morgan, and Goldman Sachs.  Early training as an educator inspired a human focus to her executive roles, emphasizing staff development, mentoring, and coaching.  In addition to global media technology management, her corporate work included recruitment, diversity management, and piloting flexible work arrangements. As an educator, she focuses on university, executive, and professional/workforce development programs.  She teaches a variety of undergraduate and graduate-level Marketing, Business Cross-cultural and Communication, Career Development, and Leadership and Human Capital Management courses at New York University, and Baruch College. Professional interests include cross-cultural communication and diversity management, particularly in intergenerational workplace relations. Her experience, expertise, and insights on these topics have been shared as a speaker and panelist at professional conferences.



  • Using professional writing best practices, conduct audience analysis, identify stakeholders, and determine what communication channels are appropriate for different individuals and circumstances.
  • Identify the cause and effect of a situation using problem-solving techniques.  Strategize options for resolution, and determine how writing can address the issues.  Review what information needs to be shared, how, and what tone is appropriate.  Identify specific objectives to fit the selected business communication need.
  • Create a writing plan, including: what you are writing, who you are writing for, what actions the audiences may need to take, and internal approvals you need.
  • Using the knowledge of team dynamics and good writing and communication skills, apply coaching and training techniques to enable effective business communication and writing.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Completing This Course
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Lesson One – Business Objectives Drive Communication
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The Basics
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Business Principles and Stakeholders
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Communication Channels
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Case Study: "Whatever!"
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Key Components of Customer Service
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Lesson One Knowledge Check
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Lesson One Summary
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Lesson One Quiz
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Lesson One Application Assignment
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Lesson One Resources, Readings and References
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Lesson Two: Targeting Your Audience
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Best Practices for Business Communication
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Tell / Sell / Consult / Join
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Lesson Two Knowledge Check
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Communicating Up and Down Internally
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External Communications
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Responding to Customer Complaints
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Case Study, Part Two: "Whatever!"
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Lesson Two Quiz
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Lesson Two Application Assignment
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Lesson Two Resources, Readings, and References
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Lesson Three - Writing Clearly and Concisely
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Principles for Effective Communication
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Write to Express, Not Impress!
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Academic and Creative Writing vs Business Writing
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Business Writing Organization and Criteria
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Concise Writing
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Lesson Three Quiz
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Lesson Three Application Assignment
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Lesson Three Resources, Readings, and References
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Lesson Four - Tone and Finessing Your Language
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Process Management
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Case Study, Part Three: "Whatever!"
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Lesson Four Quiz
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Lesson Four Application Assignment
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Lesson Four Resources, Readings, and References
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End of Course
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Course Evaluation
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