Given the speed and unpredictability with which the world is changing, businesses need the assurance that all employees are consistently making decisions in a way that helps the company achieve its objectives.
To gain increasing visibility and roles as strategic advisors to business leaders, communication professionals at every level of a business need to know how their company makes money and operates systemically as a total business. Communication professionals need to know how to hold a meaningful dialogue with business leaders and how their work drives the business forward.
This Business Acumen Certificate Program consists of eight 15-20 minute online modules covering the basics of business and a capstone simulation where you can apply the lessons you have learned.
By the end of this program, you will:
•Know the three basic strategies or value propositions a company can follow to achieve business success, and the importance of executing the strategy consistently across all functions
•Understand the structure and role of three critical financial and reporting tools: the Income Statement, Balance Sheet, and Cash Flow Statement
•Recognize the steps in an effective sales process from before the first contact through winning the business and maintaining an ongoing relationship
•Know how the marketing function allows a company to move from idea to finished product/service in order to generate revenue
•Be able to apply basic business acumen to make operational decisions that support a chosen strategy and drive for profitable results
By completing/passing this course, you will attain the certificate Business Acumen for Communicators Certificate
Please sign in to see member pricing. Use the email address and password you use to access the members only area at IABC.com to access this site.
The recordings and any materials are for the exclusive use of the purchaser.
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email firstname.lastname@example.org.
Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to email@example.com. Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.
A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.
Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to firstname.lastname@example.org.
No refunds will be granted for cancellations received for no-shows.
Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.
Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.
In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.
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