IABC Business Acumen Certificate

11 modules


IABC Academy Instructor N/A

20 Nov 2018

$0 - 395


Given the speed and unpredictability with which the world is changing, businesses need the assurance that all employees are consistently making decisions in a way that helps the company achieve its objectives.

To gain increasing visibility and roles as strategic advisors to business leaders, communication professionals at every level of a business need to know how their company makes money and operates systemically as a total business.  Communication professionals need to know how to hold a meaningful dialogue with business leaders and how their work drives the business forward.

This Business Acumen Certificate Program consists of eight 15-20 minute online modules covering the basics of business and a capstone simulation where you can apply the lessons you have learned.



By the end of this program, you will:

Know the three basic strategies or value propositions a company can follow to achieve business success, and the importance of executing the strategy consistently across all functions

•Understand the structure and role of three critical financial and reporting tools: the Income Statement, Balance Sheet, and Cash Flow Statement

•Recognize the steps in an effective sales process from before the first contact through winning the business and maintaining an ongoing relationship

•Know how the marketing function allows a company to move from idea to finished product/service in order to generate revenue

•Be able to apply basic business acumen to make operational decisions that support a chosen strategy and drive for profitable results 


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Welcome to BA101 - Business Acumen for Communicators
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Introduction to Strategy
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Introduction to Financial Management
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Introduction to the Income Statement, Part 1
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Introduction to the Income Statement, Part 2
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Introduction to the Balance Sheet
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Introduction to the Cash Flow Statement
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Introduction to Sales
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Introduction to Marketing
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Select Next Module to Advance
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Course Evaluation
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Added about 1 year ago, by Anonymous
I am glad I took this course, and certainly learned from it. It does need a freshening up in presentation and technology.
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The recordings and any materials are for the exclusive use of the purchaser.

All courses are available for 90 days from the purchase date.

Registration Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email conference@iabc.com.


A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to conference@iabc.com.

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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