Facilitated by Jeff Zwier
“Do more with less” is a mantra that most of us in the communications field have gotten used to hearing. And since most of us see the communications function as fundamentally people-intensive, that means longer hours, lower quality, and a lot of stress to get our jobs done. Or does it? There has been an explosion in the development of new technologies, services and methods that promise to dramatically improve your ability to deliver better, more impactful communications in less time and at lower cost than ever before. In this course, you’ll learn how to identify opportunities to automate your work, stretch your budget and improve the quality of your communications program through the latest in innovative content creation and delivery methods, services and technologies.
Please view this preview of the course.
Jeff Zwier is a strategic communications leader and consultant helping organizations navigate change, implement leading-edge communications technologies, connect with their employees and get the most strategic value from their communications function. He has been featured as a speaker at global communications conferences as well as at several past IABC Chicago events. In addition to his current consulting role, he is an active author and instructor on organizational communications and change management. You can learn more about Jeff’s work via his LinkedIn posts or through his blog, The Art and Science of Business Communications (www.artscicomms.com)
After this course, you will be able to:
- Create a leveraged strategic content development plan to maximize your ability to get the most reach and impact from your content creation efforts.
- Learn about the latest methods and technologies available that can speed your development process, automate content delivery, and free you and your colleagues to work on more strategic tasks.
- Discover emerging services and content development techniques that you can use to increase your ability to deliver quality communications at prices your leaders will love.
This course falls within The IABC Academy's Special Trends and Topics course category.
By completing/passing this course, you will attain the certificate IABC Academy
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