A Practical Approach to Automating Corporate Communications

5 modules


Jeff Zwier

01 Mar 2017

$0 - 349


 Facilitated by Jeff Zwier

“Do more with less” is a mantra that most of us in the communications field have gotten used to hearing. And since most of us see the communications function as fundamentally people-intensive, that means longer hours, lower quality, and a lot of stress to get our jobs done. Or does it? There has been an explosion in the development of new technologies, services and methods that promise to dramatically improve your ability to deliver better, more impactful communications in less time and at lower cost than ever before. In this course, you’ll learn how to identify opportunities to automate your work, stretch your budget and improve the quality of your communications program through the latest in innovative content creation and delivery methods, services and technologies.

Please view this preview of the course.

Jeff Zwier is a strategic communications leader and consultant helping organizations navigate change, implement leading-edge communications technologies, connect with their employees and get the most strategic value from their communications function. He has been featured as a speaker at global communications conferences as well as at several past IABC Chicago events. In addition to his current consulting role, he is an active author and instructor on organizational communications and change management. You can learn more about Jeff’s work via his LinkedIn posts or through his blog, The Art and Science of Business Communications (www.artscicomms.com)


After this course, you will be able to:

  • Create a leveraged strategic content development plan to maximize your ability to get the most reach and impact from your content creation efforts.
  • Learn about the latest methods and technologies available that can speed your development process, automate content delivery, and free you and your colleagues to work on more strategic tasks.
  • Discover emerging services and content development techniques that you can use to increase your ability to deliver quality communications at prices your leaders will love.

This course falls within The IABC Academy's Special Trends and Topics course category.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Overview and Strategic Content Development - Session 1
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Automating Content Creation - Session 2
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Automating Content Publishing - Session 3
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Optimizing, Insourcing and Outsourcing - Session 4
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Course Evaluation Survey
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Interesting to learn what's available to make our jobs a little easier.
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The recordings and any materials are for the exclusive use of the purchaser.

All courses are available for 90 days from the purchase date.

Registration Fees:
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A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to conference@iabc.com.

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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