Creativity: No longer an option in today’s workplace!

5 modules


Marilyn Barefoot

$0 - 349


  Instructor: Marilyn Barefoot

Many of us have endured bad brainstorming sessions – where the most frequent insight is: “That would never work” and the end result is: “Keep doing what we’re doing, only do it better, faster, or re-package it in a different colour”.

New ideas are like oxygen. They energize. They stimulate. They nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish.

But where do big ideas come from – and how do you get them? How do you facilitate a highly engaging, creatively focused brainstorming session that people look forward to attending … instead of dreading?

Through this high energy, hands-on session, delegates will learn a wide range of unique brainstorming and facilitation techniques that will guarantee that you achieve big ideas.

Every great team has a sparkplug, a unique energy source, an active ingredient… someone who helps to give the team a personality.

For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. 

A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality.

A three time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker. 

A hands-on leader, Marilyn’s high-energy brainstorming sessions lead to powerful results.

Marilyn is the one who inspires teams to look at every project as an opportunity to be original! 


After this course, you will be able to:

  • Apply a scientific approach to creative thinking for the purpose of increasing the effectiveness of planning communication strategies.
  • Evaluate how to serve and promote an organization most effectively through applying brainstorming techniques.
  • Describe how brainstorming promotes working creatively to support achieving business outcomes.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Brainstorming + brain science = success! - Session 1
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Teams, tension, and tons of fun! - Session 2
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Music, movement, and minutia all matter! - Session 3
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The facilitator determines the destiny! - Session 4
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Registration Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email


Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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