Presented by Rhonda Rathje
Big trends affect all areas of our businesses – and as communication professionals, we must be at the top of our game to help our organizations or businesses succeed in today’s ever-changing environment. This workshop will help communicators demonstrate how effective internal communication can be a viable strategic business tool. Participants will learn to develop a holistic communication strategy to motive employees to engage in the behaviors which will help drive business results. Best practices will equip participants with strategic guidance and tactical tools; thus serving as your roadmap to achieving aligned, purposeful internal communication.
Rhonda Rathje is a seasoned communication professional with 35+ years of proven, practical experience. Rathje’s professional history includes her work at Verizon, American Airlines and Walmart where she led numerous high-profile communication initiatives form corporate reorganizations to community events. Her capabilities include strategic communication planning, employee engagement, community relations and strategic counsel. Rathje has designed and implemented award-winning employee communication programs that generated bottom line results. She has led teams to solve business problems – helping organizations connect and engage employees to the business with communication. Both a strategist and tactician, Rathje earned a B.A. in Journalism from Iowa State University and an M.A. in Interdisciplinary Studies from the University of Texas at Dallas.
After this course, you will be able to:
- Identify how guiding principles can guide decision-making as internal communicators
- Develop a comprehensive communication plan and strategy for your organization, as well as a master messaging platform
- Align goals and strategy with your people and business initiatives to drive outcomes and results
- Identify how to be a trusted advisor to your leadership
- Understand the core competencies necessary for success in the strategic communication arena
By completing/passing this course, you will attain the certificate IABC Academy
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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.
In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.
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