The ABCs of Strategic Communication

5 modules


IABC Academy Instructor N/A

$0 - 349



  Presented by Rhonda Rathje

Big trends affect all areas of our businesses – and as communication professionals, we must be at the top of our game to help our organizations or businesses succeed in today’s ever-changing environment. This workshop will help communicators demonstrate how effective internal communication can be a viable strategic business tool. Participants will learn to develop a holistic communication strategy to motive employees to engage in the behaviors which will help drive business results.  Best practices will equip participants with strategic guidance and tactical tools; thus serving as your roadmap to achieving aligned, purposeful internal communication.

Rhonda Rathje is a seasoned communication professional with 35+ years of proven, practical experience. Rathje’s professional history includes her work at Verizon, American Airlines and Walmart where she led numerous high-profile communication initiatives form corporate reorganizations to community events. Her capabilities include strategic communication planning, employee engagement, community relations and strategic counsel. Rathje has designed and implemented award-winning employee communication programs that generated bottom line results. She has led teams to solve business problems – helping organizations connect and engage employees to the business with communication. Both a strategist and tactician, Rathje earned a B.A. in Journalism from Iowa State University and an M.A. in Interdisciplinary Studies from the University of Texas at Dallas.


After this course, you will be able to:

  • Identify how guiding principles can guide decision-making as internal communicators
  • Develop a comprehensive communication plan and strategy for your organization, as well as a master messaging platform
  • Align goals and strategy with your people and business initiatives to drive outcomes and results
  • Identify how to be a trusted advisor to your leadership
  • Understand the core competencies necessary for success in the strategic communication arena


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Identifying key issues facing internal communicators in setting the right strategies - themes and guiding principles - Module 1
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Driving outcomes and results for the business through strategic communication planning - Module 2
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Developing a corporate narrative; aligning your key messages to your business strategies - Module 3
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Bringing it home - being a trusted advisor to your leadership and developing the core competencies for success in our field - Module 4
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Course Evaluation Survey
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Added 2 days ago, by Anonymous
A bit outdated and basic. Might be a good foundation for someone new to the industry but not overly helpful for those with a couple of years of experience or more.
Added 18 days ago, by Marwa
Added 21 days ago, by Anonymous
Added 2 months ago, by Anonymous
fabulous refresher-level "how to" become a strategic advisor with wonderful case studies and a seasoned presenter with much experience to draw from.
Added 3 months ago, by Hadeel
Added 4 months ago, by Arndis
Added 5 months ago, by Isabel
Added 5 months ago, by Rebecca
Added 5 months ago, by Paul
Added 6 months ago, by Adel

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Registration Fees:
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Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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