Presented by: Nicole Matejic, Author of ‘Social Media Rules of Engagement’
Do you know how to research your target audiences online using social media big data?
In this series of webinars Nicole Matejic takes you from big data to applying smart data as we take a deep dive into the Facebook, Twitter and Google analytics environment. You will learn how to read and apply smart data for strategic communications effect; and how to craft meaningful reports on your results for your organization or client/s.
Nicole is an internationally recognized military information operations and social media adviser who is a regular instructor and speaker for NATO. Nicole is also well regarded for her crisis communication acumen in the social media environment, and is an adjunct lecturer at RMIT in the School of Media and Communications. During her time working within the Australian Federal Government’s Department of Defence, Nicole successfully implemented communication strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environment.
At the end of this course you will be able to:
- Use social and online media analytics for strategic effect
- Research target audiences and deploy communication campaigns
- Deliver insight-led social and online media analytical reports for your organization and/or client/s
By completing/passing this course, you will attain the certificate IABC Academy
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All courses are available for 90 days from the purchase date.
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