Using Analytics To Drive Social Media Success

5 modules


IABC Academy Instructor N/A

24 Oct 2016



Presented by: Nicole Matejic, Author of ‘Social Media Rules of Engagement’

Do you know how to research your target audiences online using social media big data?

In this series of webinars Nicole Matejic takes you from big data to applying smart data as we take a deep dive into the Facebook, Twitter and Google analytics environment. You will learn how to read and apply smart data for strategic communications effect; and how to craft meaningful reports on your results for your organization or client/s.

Nicole is an internationally recognized military information operations and social media adviser who is a regular instructor and speaker for NATO. Nicole is also well regarded for her crisis communication acumen in the social media environment, and is an adjunct lecturer at RMIT in the School of Media and Communications. During her time working within the Australian Federal Government’s Department of Defence, Nicole successfully implemented communication strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environment.


At the end of this course you will be able to:

  • Use social and online media analytics for strategic effect
  • Research target audiences and deploy communication campaigns
  • Deliver insight-led social and online media analytical reports for your organization and/or client/s


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Using smart social media and online data for audience segmentation research and targeting
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Finding big social data and making it smart- Facebook, Twitter and Google Analytics.
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Case studies: Learn how big business use social and online data for communications success.
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Using smart social data corporately for communications strategies, reports, marcomms, and brand influence.
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A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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