Content marketing for your business

5 modules


Donna Papacosta

$0 - 349


Presented by Donna Papacosta

This course explains the value of content marketing for organizations and outlines how to get started reaping the benefits: increased inbound traffic to your site, better brand awareness, stronger engagement with your target audience, and ultimately leads and sales.

Donna Papacosta of Trafalgar Communications in Toronto, Canada, has been a practitioner of social media for more than 10 years. She has worked with dozens of organizations to help them reap the benefits of linking their content marketing and social media strategies. Co-author of The Business of Podcasting, she is a recognized leader in the podcasting field and is an expert in audio as a form of content marketing. A workshop leader and international speaker, Donna also teaches digital strategy and social media at the University of Toronto.


After this course, you will be able to:

  • Differentiate between “content” and “content marketing.”
  • Start to build a content strategy and a plan for creating and curating content.
  • Link your social media and content marketing efforts.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Content marketing for your business - Module 1
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Content marketing for your business - Module 2
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Content marketing for your business - Module 3
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Content marketing for your business - Module 4
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Course Evaluation Survey
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A practical and insightful introduction to content marketing the equips you with the tools and info you need to get started.
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Registration Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email


Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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