Take It to the Next Level: From tactical to strategic communication

5 modules


Barbara Gibson

$0 - 349


Barbara-GibsonPresented by Barbara Gibson, Ph.D.

You’ve mastered the various tools of communication. You can produce newsletters, intranets, emails, employee meetings, press releases, and events with one hand tied behind your back. But no matter how good the tactical work, if you’re not working from a well-built strategic communication plan, you’re not as effective as you should or could be. It’s time to take your communication to the next level.

This practical, hands-on course will take you through the step-by-step process for creating a strategic communication plan that will make a real difference to your organization and prepare you for a more senior professional role.

Presenter / Barbara Gibson, Ph.D., is a consultant, researcher and lecturer focused on intercultural communication and global business. With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international chair of IABC. She is a lecturer in intercultural business communication for Birkbeck College, University of London, and serves as director for the master’s degree program in Intercultural Communication for Business and Professions.


    After this course, you will be able to:

    • Discover the real issues that your communication plan should address (treat the disease, not just the symptoms).
    • Ensure that your communication plan is aligned with business objectives.
    • Gain executive buy-in for the communication plan.
    • Define and understand your audiences.
    • Set the right strategic objectives and design tactical plans to achieve them.
    • Measure the right things (even on a tiny budget).


    By completing/passing this course, you will attain the certificate IABC Academy

    Learning Credits

    Take It to the Next Level: From tactical to strategic communication - Module 1
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    Take It to the Next Level: From tactical to strategic communication - Module 2
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    Take It to the Next Level: From tactical to strategic communication - Module 3
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    Take It to the Next Level: From tactical to strategic communication - Module 4
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    Registration Fees:
    Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email conference@iabc.com.


    Confirmation of Registration:
    You will receive confirmation of your registration by email. You will receive invoices only upon written request to conference@iabc.com. Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

    A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

    Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to conference@iabc.com.

    No refunds will be granted for cancellations received for no-shows.

    Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

    Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

    In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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