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Professional certifications give you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. But first you’ll need to prepare for the exam and this four-course bundle has you covered. This Learning Path includes the following four IABC Academy courses: Strategic Communication Planning The Communication Audit Practical Ways to Build Research into Employee Communication How to Add Measurable Value as a Strategic Adviser If you're interested in applying for the GCCC's Communication Management Professional (CMP) certification, completing this learning path provides 16 hours (CEUs) of recent training, nearly half of the 40 hours you'll be required to show proof of over the past two years required. Completion of this course does not guarantee a passing score on the exam. Read More

Get two of IABC Academy's popular self-paced courses, “Strategic Communication Planning” and “The Communication Audit,” in one affordable bundle. In "Strategic Communication Planning," IABC Fellow Mary Ann McCauley will instruct you on how to: Identify and describe the elements of the strategic planning process. Through research, identify and evaluate a business need or opportunity and audience characteristics. Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs. Identify strategies and construct tactics that are consistent with research findings, the business need and audience preferences. Review and consider applied ethical dilemmas inherent in the strategic planning process. In "The Communication Audit," Gayle Goodman will instruct you on how to: Assess the communication culture within an organization Identify the strengths and weaknesses of your organization’s communications program. Measure the effectiveness of the existing communication channels within your organization. Recognize key indicators and establish benchmarks for evaluating communication impact. Develop strategies to address identified weaknesses and bridge gaps.   Normally, these courses cost $175 each for IABC members or $350 total, and $250 each or $500 total for non-members. But through this Learning Path, you get the package for $295 as an IABC member and $425 as a nonmember. This is a two-course Learning Path. Read More

Getting the most out of your team is critical for you and your organization's success. This two-workshop bundle gives you the tools you need to bring out the best in those working for you.  This is a 2 course Learning Path. Read More

Effective employee communication and engagement can take an organization from good to great. This bundle is ideal for the internal communication pro looking to take their career to the next level. This is a 3 course Learning Path. Read More

Get an edge in online marketing with this three-workshop bundle. You'll learn how to get started with tactics to increase inbound traffic, improve your writing for the web and learn how to use web stats to your advantage. This is a 3 course Learning Path. Read More

So much has changed in recent years as the communication tools have moved online. Hone your skills with these workshops on digital marketing and communicating across generations. This is a 2 course Learning Path. Read More

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