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If you’ve already purchased a course in the Academy or have an active all access pass, you can continue to access courses in the Academy. If you are interested in enrolling in a new course, you can do so at IABC Advance.

IABC Advance
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Professional certifications give you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. But first you’ll need to prepare for the exam and this four-course bundle has you covered. This Learning Path includes the following four IABC Academy courses: Strategic Communication Planning The Communication Audit Practical Ways to Build Research into Employee Communication How to Add Measurable Value as a Strategic Adviser If you're interested in applying for the GCCC's Communication Management Professional (CMP) certification, completing this learning path provides 16 hours (CEUs) of recent training, nearly half of the 40 hours you'll be required to show proof of over the past two years required. Completion of this course does not guarantee a passing score on the exam. Read More

Get two of IABC Academy's popular self-paced courses, “Strategic Communication Planning” and “The Communication Audit,” in one affordable bundle. In "Strategic Communication Planning," IABC Fellow Mary Ann McCauley will instruct you on how to: Identify and describe the elements of the strategic planning process. Through research, identify and evaluate a business need or opportunity and audience characteristics. Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs. Identify strategies and construct tactics that are consistent with research findings, the business need and audience preferences. Review and consider applied ethical dilemmas inherent in the strategic planning process. In "The Communication Audit," Gayle Goodman will instruct you on how to: Assess the communication culture within an organization Identify the strengths and weaknesses of your organization’s communications program. Measure the effectiveness of the existing communication channels within your organization. Recognize key indicators and establish benchmarks for evaluating communication impact. Develop strategies to address identified weaknesses and bridge gaps.   Normally, these courses cost $175 each for IABC members or $350 total, and $250 each or $500 total for non-members. But through this Learning Path, you get the package for $295 as an IABC member and $425 as a nonmember. This is a two-course Learning Path. Read More

Learn critical social media skills from communications expert and published author Nicole Matejic. In “Using Analytics to Drive Social Media Success” Nicole will dive into Twitter, Facebook and Google Analytics to show you how to read and apply smart data for strategic communications effect, as well as how to craft meaningful reports on your results for your organization or clients. In "Using Social Media as a Crisis Brand Newsroom,” she’ll give you the practical tools and knowledge you need to establish and deploy a social media crisis brand newsroom that gives your organization the ability to drive your crisis narrative. Read More

Executing isn’t enough. Communicators are also looked upon to research and then measure their results. This two-course bundle gives you what you need as a communicator in these critical areas. With “Research Made Easy: The Critical Data You Need for Communications Success,” you’ll learn why research is the foundation you need to drive your communications strategy. Then, in “Mastering Analytics: Customize Your Communication Measurement Plan,“ you’ll learn how to identify key business goals and create the metrics and programs to optimize performance, and more! Read More

Preparing for the SCMP exam? This bundle provides a refresher in the areas of Advising & Leadership, Management, and Strategy Development, with these three courses: Management Skills for Communicators Strategic Engagement: Engaging Leaders to Engage Others How to Add Measurable Value as a Strategic Adviser Completing this Learning Path provides 12 of the 20 hours of recent training (CEUs) you'll be required to show proof of over the past two years when you apply for the SCMP program. Please note: Completion of this course does not guarantee a passing score on the exam. Read More

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