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Put your professional development into overdrive with an annual all-access pass to the IABC Academy. As an all-access pass-holder, you’ll have unlimited access to all IABC Academy course content for one year from your date of purchase. IABC Academy offers dozens of self-paced and on-demand courses that can be completed online from anywhere and are based on the Global Standard of the Communication Profession. Be sure you’re logged in as an IABC member to receive the member rate when you purchase your pass. Courses and Learning Paths include: Research Made Easy: The Critical Data You Need for Communication Success (7 modules) Mastering Analytics: Customize Your Communication Measurement Plan (7 modules) Creating Communication Tactics That Drive Business Results (7 modules) Mastering Communication Leadership (6 modules) Learning Path - Communication Management Professional (CMP) Refresher (4 courses) Learning Path - Communication Planning and Auditing (2 courses) And many, many more. If it’s in the Academy, you’ll have access to it. With an IABC Academy All-access Pass, you’ll equip yourself with the in-depth learning that builds critical skills and knowledge, advances careers, and helps you generate real business results for your organization. Normally, all of these courses would cost more than US$5,700 for IABC members and US$7,800 for non-members. But, through the annual Academy All-access Pass, you get access to the complete course package for US$999 as an IABC member and US$1,499 as a non-member. It’s a great way to commit to year-round professional development or to earn the credits you need to maintain your professional certification. Read More

Get two of IABC Academy's popular self-paced courses, “Strategic Communication Planning” and “The Communication Audit,” in one affordable bundle. In "Strategic Communication Planning," IABC Fellow Mary Ann McCauley will instruct you on how to: Identify and describe the elements of the strategic planning process. Through research, identify and evaluate a business need or opportunity and audience characteristics. Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs. Identify strategies and construct tactics that are consistent with research findings, the business need and audience preferences. Review and consider applied ethical dilemmas inherent in the strategic planning process. In "The Communication Audit," Gayle Goodman will instruct you on how to: Assess the communication culture within an organization Identify the strengths and weaknesses of your organization’s communications program. Measure the effectiveness of the existing communication channels within your organization. Recognize key indicators and establish benchmarks for evaluating communication impact. Develop strategies to address identified weaknesses and bridge gaps.   Normally, these courses cost $175 each for IABC members or $350 total, and $250 each or $500 total for non-members. But through this Learning Path, you get the package for $295 as an IABC member and $425 as a nonmember. This is a two-course Learning Path. Read More

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