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If you’ve already purchased a course in the Academy or have an active all access pass, you can continue to access courses in the Academy. If you are interested in enrolling in a new course, you can do so at IABC Advance.

IABC Advance
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Get two of IABC Academy's popular self-paced courses, “Strategic Communication Planning” and “The Communication Audit,” in one affordable bundle. In "Strategic Communication Planning," IABC Fellow Mary Ann McCauley will instruct you on how to: Identify and describe the elements of the strategic planning process. Through research, identify and evaluate a business need or opportunity and audience characteristics. Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs. Identify strategies and construct tactics that are consistent with research findings, the business need and audience preferences. Review and consider applied ethical dilemmas inherent in the strategic planning process. In "The Communication Audit," Gayle Goodman will instruct you on how to: Assess the communication culture within an organization Identify the strengths and weaknesses of your organization’s communications program. Measure the effectiveness of the existing communication channels within your organization. Recognize key indicators and establish benchmarks for evaluating communication impact. Develop strategies to address identified weaknesses and bridge gaps.   Normally, these courses cost $175 each for IABC members or $350 total, and $250 each or $500 total for non-members. But through this Learning Path, you get the package for $295 as an IABC member and $425 as a nonmember. This is a two-course Learning Path. Read More

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