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Put your professional development into overdrive with an annual all-access pass to the IABC Academy. As an all-access pass-holder, you’ll have unlimited access to all IABC Academy course content for one year from your date of purchase. IABC Academy offers dozens of self-paced and on-demand courses that can be completed online from anywhere and are based on the Global Standard of the Communication Profession. Be sure you’re logged in as an IABC member to receive the member rate when you purchase your pass. Courses and Learning Paths include: Research Made Easy: The Critical Data You Need for Communication Success (7 modules) Mastering Analytics: Customize Your Communication Measurement Plan (7 modules) Creating Communication Tactics That Drive Business Results (7 modules) Mastering Communication Leadership (6 modules) Learning Path - Communication Management Professional (CMP) Refresher (4 courses) Learning Path - Communication Planning and Auditing (2 courses) And many, many more. If it’s in the Academy, you’ll have access to it. With an IABC Academy All-access Pass, you’ll equip yourself with the in-depth learning that builds critical skills and knowledge, advances careers, and helps you generate real business results for your organization. Normally, all of these courses would cost more than US$5,700 for IABC members and US$7,800 for non-members. But, through the annual Academy All-access Pass, you get access to the complete course package for US$999 as an IABC member and US$1,499 as a non-member. It’s a great way to commit to year-round professional development or to earn the credits you need to maintain your professional certification. Read More

Given the speed and unpredictability with which the world is changing, businesses need the assurance that all employees are consistently making decisions in a way that helps the company achieve its objectives. To gain increasing visibility and roles as strategic advisors to business leaders, communication professionals at every level of a business need to know how their company makes money and operates systemically as a total business.  Communication professionals need to know how to hold a meaningful dialogue with business leaders and how their work drives the business forward. This Business Acumen Certificate Program consists of eight 15-20 minute online modules covering the basics of business and a capstone simulation where you can apply the lessons you have learned.   Read More

Leading Through Change Communication Most internal communications are involved in some form of change. However, as communication professionals we need to do more than create awareness – we need to be a part of the whole process of managing transformation.  This course recognizes that and provides early insights into the change process and how we, as communicators, can help organizations explore the questions we need to ask and the core steps that need to be reflected in our change communication strategies. In this course, you will not only be introduced to research-backed change theories, but you will also begin to understand how those principles can support you in the creation of your own change communication strategy. Mapping out what is changing, why and when, can help you integrate the communication approach and messages you’ll need to help your audience understand and support change. Instructor: Dr. Julie M. Bjorkman As a results-oriented change communication and organization development (OD) expert, Dr. Bjorkman’s career over the past 30 years includes working with multi-national companies going through large-scale change. By using data-based research methods, she identifies and creates the appropriate change intervention and communication strategies to develop a full range of deliverables to engage and retain the workforce. Her professional experiences with large corporations such as GE, HSBC, British Petroleum, and Takeda Pharmaceuticals have given her a wealth of on-the-job experience with organizational change. Dr. Bjorkman is originally from northeast Ohio where she earned her bachelor’s degree in English from John Carroll University and her master’s degree in OD from Case Western Reserve University. She completed her Ph.D. in organization development and change from Benedictine University with a research focus on change communications. She is a published author on change communications and continues to conduct research, write, and consult with organizations on this topic. Read More

The IABC Model for Communication Excellence: How to apply the strategic planning process Every effective communication campaign starts with a plan. With IABC’s Model for Communication Excellence course, you will learn how to use the IABC work plan template to develop and improve your communication plans. Your instructors in this course are five award-winning communicators representing every facet of business communications who are here to guide you through the process with tips and insights along the way. This communication model can be applied to the planning process for almost any communication campaign.  Work smarter with the IABC Model for Communication Excellence! Your instructors: Cindy Schmieg, ABC, SCMP, IABC Fellow, is an award-winning strategic communicator and educator. With 30+ years of senior corporate, agency, and consulting experience in multiple industries, Cindy now teaches online in the communication master’s degree program at Southern New Hampshire University. She was recognized as an IABC Fellow in 2017 and has held leadership positions within IABC, including the 2012 Career Road Map Committee, 2018 Gold Quill Awards Chair, and 2013-2016 member of the International Executive Board.  Neil Griffiths, ABC, Chart.PR, IABC Fellow, is senior manager for global communication and global inclusion lead at ERM, the world’s largest sustainability consultancy. With a focus on corporate communication and inclusion, Neil has worked in communication management for 15+ years across public, private, and nonprofit organizations. Neil has held numerous leadership positions within IABC, including being a member of the inaugural Global Communication Certification Council. Neil chaired the 2018 IABC World Conference in Montreal and is past chair of IABC’s EMENA region. He has received the IABC Regional Leader of the Year and the Rae Hamlin Award for services to professional certification. In 2019, Neil was named an IABC Fellow. Together with co-author Deborah Hinton, Neil has published two studies on the current and future state of the communication profession and advocates for channeling your best communication self regardless of where and how you work.  Neil has been using a strategic communication management approach that aligns with IABC’s Global Standard and accepted good practice for more than a decade, applying this across internal and external projects. Mari Lee, ABC, uses the power of communication to positively influence change in individuals, companies, and communities, achieving business results and social impact. Mari has won more than 30 international awards using the IABC model for communication excellence as a base for her work as a communication professional, receiving the IABC Gold Quill Award of Excellence and the Gold Quill Best of the Best Award on four occasions. Mari uses her experience and foundation in development communication to facilitate critical conversations about what needs to happen, focusing on the people in the process rather than simply broadcasting messages. Research and measuring impact are at the heart of the strategic communication science that Mari has developed into an artful skillset. Mari works with a dynamic team of fellow-communicators in DevCom, the communication consultancy she founded in 2005.​ Dr. Amanda Hamilton-Attwell, ABC, CPRP, IABC Fellow, is the founder and CEO of Business DNA. Amanda is as passionate about the communication profession today as she was when she entered it more than 30 years ago as a newly qualified journalist. Since then, she has filled communication roles in newsrooms, lecture halls, factories, and many mines. Over the years, she served as a mentor for numerous young and more experienced communication professionals, as giving back to the profession is one of her values.  She has participated as an evaluator in both local and international IABC awards programs for many years. Amanda served in many local and global leadership roles in the IABC, among others, as chair of the IABC Africa Region and on the IABC Executive Board as trustee of the IABC Research Foundation. She was the 2014 IABC Gold Quill Award Chair and instrumental in the new Quill entry and evaluation process. The role she treasured most was being the Co-chair of the IABC Career Road Map Committee that developed the Global Standard, the Principles of the Communication Profession, and the Career Road Map. Amanda received the IABC Chairman’s Award in 2014, and in 2015 she was named IABC Fellow. She has published several articles on women in leadership, entrepreneurship, and corporate communication. Zora Artis, GAICD, SCMP, FAMI, CPM, is the CEO and founder of Artis Advisory in Melbourne, Australia. Artis Advisory is a strategic advisory practice focused on helping clients succeed, whether it’s solving a business problem or leveraging opportunities through better organizational alignment, engagement, and communication. Zora has almost three decades of experience in business, marketing, communication, advertising, and branding. Zora is a certified company director with the Australian Institute of Company Directors, a certified Strategic Communication Management Professional, a Fellow and Certified Practising Marketer of the Australian Marketing Institute, and she holds master's degrees in commerce and marketing. She is the current chair of IABC Asia Pacific Region board and a past director on the IABC International Executive Board (2016-2019). She’s the recipient of several IABC Gold Quill Awards and the IABC Chairman’s Award in 2015. Zora has served as a Gold Quill Awards Blue Ribbon Panel evaluator and a judge of the Australian Marketing Institute Awards.  Zora has recently researched and published two white papers. The first, "Strategic Alignment: How communicators can change the face of leadership," was a first-of-its-kind study with Wayne Aspland focused on alignment in organizations with a communication and leadership lens. The second, "Going Beyond Engagement: The business value of internal communications for the C-suite," is a deep dive into the value of internal communication in a time of rapid business, technological and political disruption. Read More

Crisis Planning: Manage and Enhance Organizational Reputation Your product is recalled.  An accident happens on site.  An employee commits a crime. All of these scenarios create a crisis situation, requiring a focused, clear and consistent response.  When a business crisis occurs, how do you deal with two simultaneous issues: the crisis itself and the public’s perception of the crisis?  This course prepares you to communicate your message during a crisis to the media and to your key targeted audiences. Instructor: Jay Sullivan  Jay Sullivan is the Managing Partner at Exec|Comm, and leads the firm’s Law Firm Group. He is an award-winning author and columnist, as well as an Adjunct Professor at Georgetown Law Center and Fordham University School of Law. His book, Simply Said: Communicating Better at Work and Beyond, was released by John Wiley & Sons in 2016, and has since been translated into Chinese, Korean, and Russian. As a contributing writer for Forbes.com, Jay brings relevant and timely advice on enhancing one’s communication skills to the business community. Jay joined Exec|Comm after nine years as a practicing attorney. He received his J.D. from Fordham University in 1989. That year, Jay was named among the first class of Skadden Fellows by the Skadden Foundation. For two years he acted as in-house legal counsel at Covenant House, a crisis shelter for runaway and homeless teenagers. He then practiced corporate law for seven years on behalf of Lloyds of London. After graduating from Boston College in 1984, Jay spent two years in the Jesuit International Volunteer Corps teaching English. His book about that experience, Raising Gentle Men: Lives at the Orphanage Edge, was named the 2014 Best Book by a Small Publisher by the Catholic Press Association. Jay sits on the Board of Directors of Dot Foods, Inc., the nation’s largest food redistributor. He and his wife, Mary, live in Pleasantville, New York, where they raised their four children. Jay plays squash weekly (and weakly, but with great enthusiasm). About Exec|Comm Exec|Comm, LLC helps professionals all over the world communicate more effectively by teaching them to focus less on themselves and more on others. When professionals master both technical competence and communication skills, they maximize their impact and influence. For almost 40 years, Exec|Comm has developed professionals and leaders across the globe through classroom training and one-on-one coaching.  For help with your message, to organize training for your team, or to request a speaker for your event, you’ll find valuable resources at www.exec-comm.com.   Read More

Developing and Managing Highly Effective Teams Developing and Managing Highly Effective Teams introduces emerging leaders to some crucial must-knows and must do’s as a new leader. Learn about: the shift from the old paradigm of managing to a more collaborative and integrated leadership approach; the distinctions between ‘managing’ and ‘leading’ mindsets and behaviors; various conversation strategies to connect with your team; leading with a strengths-oriented approach; and team-building strategies to take your people to higher levels of engagement, performance and overall team efficacy. Ideal for emerging and aspiring leaders as well as more experienced leaders who want to hone their leadership efficacy further.   Instructor: Eileen Chadnick, ABC, PCC An IABC member since 1997, Eileen is principal of Big Cheese Coaching and Chadnick Communications. A certified coach and leadership development professional, Eileen champions professional, personal, and organizational well-being with a focus on leadership and communication impact and career management. Since 2003, she has supported leaders, teams, and organizations towards greater efficacy, engagement, and success with individual, team and culture-building initiatives. Eileen draws from the disciplines of emotional intelligence, neuroscience, and Conversational Intelligence®. Her work has been recognized by the International Coach Foundation with a Prism Award for business excellence with leadership coaching.   In addition to authoring the book, Ease: Manage Overwhelm in Times of Crazy Busy, Eileen has been a contributing columnist on career and leadership topics since 2007 for the Globe and Mail, Canada’s National daily newspaper. See more at www.Bigcheesecoaching.com Read More

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