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The Communication Audit course is part of the Communications Measurement category of IABC Academy learning modules. These courses foster communicators’ understanding and skill development in the use of clear qualitative and quantitative measures to measure the impact of communication strategies and activities against business needs, goals and objectives. A communication audit it is a highly useful – and necessary – tool for understanding gaps in understanding within an organization. This course will provide you with the knowledge to develop and execute a comprehensive, strategic communication audit to help you manage change and achieve results that tie directly to organizational strategy. This expert instructor provided all of the content and learning activities you will encounter in this course.  As this is an asynchronous course, it is designed to be a self-paced, independent-study program.  If you require guidance or assistance, the Academy team will be happy to help.  Use the "Questions" tab to post a new question. About the Instructor Gayle Goodman, MBA, ABC is president and CEO of Pro-Activation, a Dallas, Texas-based brand activation firm comprised of a network of independent, senior-level consultants with a shared passion: to help clients deliver a clear message in a noisy world. Gayle is a communications strategist and visionary who has made her passion for solving puzzles the cornerstone of her work. Her 20 years of experience cross multiple disciplines, from corporate communications and investor relations to marketing and PR. With a blend of communications savvy and a master’s degree in business, Gayle is armed to help clients with the toughest messaging and business challenges. She has worked with organizations ranging from small and startup businesses to large enterprises to help build and refine communications strategies and implement programs to achieve significant growth. Prior to moving into consulting in 2008, Gayle was recruited to join residential services firm Efficient Attic Systems to serve as vice president of marketing. Her charge was to establish a formal marketing department and help grow the company organically into new markets nationwide. During her tenure, she streamlined the marketing function, thereby increasing lead generation and driving down cost-per-acquisition by improving the performance of off-line/traditional advertising mediums. She also introduced new lead generation channels, with a focus on online channels. Previously, Gayle served in a number of marketing and communications roles for Centex Corporation over an 11-year career. In addition to leading Pro-Activation, Gayle serves as an executive advisor to its sister firm – ExperiPro – which is an insights-driven marketing and brand strategy firm. Gayle earned her MBA in marketing from the University of Dallas where she now teaches for the Satish & Yasmin Gupta College of Business as an adjunct instructor. She holds a B.S. in journalism from Texas Christian University and is IABC Accredited (ABC). Read More

   Presented by: Nicole Matejic, Author of ‘Social Media Rules of Engagement’ Do you know how to research your target audiences online using social media big data? In this series of webinars Nicole Matejic takes you from big data to applying smart data as we take a deep dive into the Facebook, Twitter and Google analytics environment. You will learn how to read and apply smart data for strategic communications effect; and how to craft meaningful reports on your results for your organization or client/s. Nicole is an internationally recognized military information operations and social media adviser who is a regular instructor and speaker for NATO. Nicole is also well regarded for her crisis communication acumen in the social media environment, and is an adjunct lecturer at RMIT in the School of Media and Communications. During her time working within the Australian Federal Government’s Department of Defence, Nicole successfully implemented communication strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environment. Read More

   Presented by: Nicole Matejic, MA, Author, CEO Info Ops HQ, Managing Partner Quantum CIQ When a crisis occurs, what you say and do next on social media will define your brand legacy and SEO. In this webinar series, expert crisis communicator Nicole Matejic will give you the practical tools and knowledge you need to establish and deploy a social media crisis brand newsroom that gives your organization the ability to drive your crisis narrative. From planning to the role of your organizational leaders, this webinar series will demonstrate why social media is an essential component of your crisis communications toolkit. Nicole is an internationally recognized communications expert. Founder and CEO of the civil-military think-do tank Info Ops HQ and co-founder of Communications Agency Quantum CIQ, Nicole is a regular speaker to and trainer for NATO and is trusted by Governments around the world and the communities they serve in providing strategic and tactical advice during crises, particularly in the areas of preventing violent extremism, counter terrorism and public diplomacy. Working on some of Australia's largest military acquisition projects, Nicole spent over four years with the Australian Department of Defence in Strategic Communications and Ministerial Services. Prior to her time with Defence, Nicole was an operational Australian Border Force officer. Nicole is also an adjunct lecturer at Charles Stuart University and RMIT University. Her first book 'Social Media Rules of Engagement' was published by Wiley in 2015. Read More

  Your Instructor: Peggy O'Keefe Writing with Purpose:  Communicating to Solve Business Problems Being able to write effectively is one of the most valuable communication skills in the global workplace. And if you’re a communication professional, it’s even more critical to master that skill. Much of our communication with customers and co-workers takes place in emails, text messages, instant messaging and social media posts. To be seen as competent and professional, you must be able to write clearly and accurately to convey the right message. If you haven’t demonstrated a proven ability to write effectively throughout your career, you might find yourself being overlooked for promotional opportunities. In this four-hour course, you will learn the fundamentals of business writing, including how to identify stakeholders and determine the appropriate channels of communication. You will decide what tone is needed and how information should be shared internally and externally in organizational scenarios. You’ll also have opportunities to practice writing for a specific business purposes within the context of an engaging case study. Peggy O’Keefe is a Business Communications Professional, with experience as a corporate executive, educator, and consultant in strategic media communications and technology. Corporate experience includes corporate communications executive positions in Bankers Trust and The First Boston Corporation, and as a Vice President of Multimedia Communication in the Global Technology divisions of JP Morgan, and Goldman Sachs.  Early training as an educator inspired a human focus to her executive roles, emphasizing staff development, mentoring, and coaching.  In addition to global media technology management, her corporate work included recruitment, diversity management, and piloting flexible work arrangements. As an educator, she focuses on university, executive, and professional/workforce development programs.  She teaches a variety of undergraduate and graduate-level Marketing, Business Cross-cultural and Communication, Career Development, and Leadership and Human Capital Management courses at New York University, and Baruch College. Professional interests include cross-cultural communication and diversity management, particularly in intergenerational workplace relations. Her experience, expertise, and insights on these topics have been shared as a speaker and panelist at professional conferences. Read More

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