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Enhancing Organizational Reputation A strong and lasting reputation is an organization’s most important attribute. With the 24/7 newsroom and pervasive social media, good reputations built over decades can be destroyed in seconds with the simple click of a mouse. Reputation management is a core business function that influences strategic decisions about the direction of a business and how it should be communicating with stakeholders.  Enhancing Organizational Reputation will help emerging leaders in communications to prepare for their role in assisting corporations in managing how stakeholders perceive them. Using case studies, this one-hour course will introduce you to key components of issues management, stakeholder relations, and prioritization, as well as ways to pre-empt and prepare for crises wherever possible. Instructor: Audrey Wubbenhorst, MA, MBA, ICD.D Audrey Wubbenhorst is a professor and board director.  She currently teaches public relations and corporate communications at Humber College, where she has received several research grants to research and write case studies on the impact of social media on business.  Prior to joining Humber, Audrey spent over a dozen years at BMO Bank of Montreal.  She worked in a wide variety of roles, including communications, marketing, human resources, and commercial banking.  She has served on several boards, including the National Diabetes Trust (NDT), Central LHIN, Build Toronto, Toronto Community Housing Corporation, and Ernestine’s Women’s Shelter.  Audrey has an MA in Communications as well as an MBA.  She graduated with a BA (Hons) from McGill University and has a certificate in Corporate Social Responsibility from St. Michael’s College (University of Toronto).  She has also completed her ICD.D. designation with the Rotman School of Management.  Read More

 Facilitated by Jim Shaffer IABC Fellow Many communication practitioners want to add measurable value but they don't know where to start. Using client stories, this interactive presentation offers a step-by-step approach to becoming a strategic adviser who helps drive measurable business results and value by connecting the communication strategy to the business strategy. It will teach people how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI. Jim Shaffer is an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people. The firm has significantly improved quality, service, sales, safety, turnover, productivity, speed and costs with some returns exceeding 1,000 per cent. Prior to starting the Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice. His book, The Leadership Solution immediately became a classic treatise on leadership, change management and creating high performance organizations. He received the International Association of Business Communicators’ prestigious Fellow award, the highest honor IABC bestows on an individual. IABC Members - Use the email address and password you use to access the members only area at to see member price. Read More

The goal of this course is to orient IABC’s chapter and region leaders with the organizational structure, the role of leaders, and familiarize them with important programs, dates, and deadlines.  Read More

In this 15-minute course, you will have the opportunity to review the 3 duties of an IABC board member: duty of loyalty, duty of care, and duty of obedience. Read More

Welcome to the 2020 Orientation Course for IABC board members!  In this course, you will complete three modules to learn more about IABC, its organizational structure, and the functions of the board. Each module should take 10-15 minutes to complete, and there will be a short quiz at the end of each module. Read More

In this course, you will learn what IABC specifically looks for in evaluating award entries allowing for consistent application and interpretation of criteria across our large number of evaluators.  As an evaluator, you are not setting the standards or criteria for the awards. You are scoring entries based on the criteria in the Evaluating Excellence Guide and providing feedback to entrants using your expertise. While this course is designed for the evaluation of IABC Gold Quill awards, it can be used to train evaluators for all types of IABC awards. Read More

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