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   Presented by: Nicole Matejic, Author of ‘Social Media Rules of Engagement’ Do you know how to research your target audiences online using social media big data? In this series of webinars Nicole Matejic takes you from big data to applying smart data as we take a deep dive into the Facebook, Twitter and Google analytics environment. You will learn how to read and apply smart data for strategic communications effect; and how to craft meaningful reports on your results for your organization or client/s. Nicole is an internationally recognized military information operations and social media adviser who is a regular instructor and speaker for NATO. Nicole is also well regarded for her crisis communication acumen in the social media environment, and is an adjunct lecturer at RMIT in the School of Media and Communications. During her time working within the Australian Federal Government’s Department of Defence, Nicole successfully implemented communication strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environment. Read More

   Presented by: Nicole Matejic, MA, Author, CEO Info Ops HQ, Managing Partner Quantum CIQ When a crisis occurs, what you say and do next on social media will define your brand legacy and SEO. In this webinar series, expert crisis communicator Nicole Matejic will give you the practical tools and knowledge you need to establish and deploy a social media crisis brand newsroom that gives your organization the ability to drive your crisis narrative. From planning to the role of your organizational leaders, this webinar series will demonstrate why social media is an essential component of your crisis communications toolkit. Nicole is an internationally recognized communications expert. Founder and CEO of the civil-military think-do tank Info Ops HQ and co-founder of Communications Agency Quantum CIQ, Nicole is a regular speaker to and trainer for NATO and is trusted by Governments around the world and the communities they serve in providing strategic and tactical advice during crises, particularly in the areas of preventing violent extremism, counter terrorism and public diplomacy. Working on some of Australia's largest military acquisition projects, Nicole spent over four years with the Australian Department of Defence in Strategic Communications and Ministerial Services. Prior to her time with Defence, Nicole was an operational Australian Border Force officer. Nicole is also an adjunct lecturer at Charles Stuart University and RMIT University. Her first book 'Social Media Rules of Engagement' was published by Wiley in 2015. Read More

   Presented by: Jeff Herrington There is an art form connected to persuading someone to buy your product or service…or buy INTO a new policy or process. Whether your audience is an external customer/client, or your own employees, the goal should be to craft one’s content so it is relevant to, and resonates with, THEM. This workshop will guide readers through a simple, proven process for developing messages that will be more likely to capture your audience’s attention and persuade them to buy whatever product or service you are selling, or accept whatever policy or approach you are needing them to adopt. Jeff Herrington has had a career every business communicator dreams of. He has been an editor -- crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation. He has been an independent writer -- traveling to more than 40 countries to write feature articles and web content for such firms as Whirlpool, Baxter Healthcare, NEC, John Deere and AT&T Corporation. He has been a workshop facilitator -- developing learning programs for the communicators at such organizations as IBM, JPMorganChase, Alberta Economic Development and Roche Europe. And he has been a consultant -- advising the communication teams at Whirlpool, Wausau Insurance, Bell Canada and Lubrizol Corporation. In 2000, IABC Dallas named Jeff Herrington its Communicator of the Year. IABC Members - Use the email address and password you use to access the members only area at IABC.com to see member price. Read More

  Your Instructor: Peggy O'Keefe Writing with Purpose:  Communicating to Solve Business Problems Being able to write effectively is one of the most valuable communication skills in the global workplace. And if you’re a communication professional, it’s even more critical to master that skill. Much of our communication with customers and co-workers takes place in emails, text messages, instant messaging and social media posts. To be seen as competent and professional, you must be able to write clearly and accurately to convey the right message. If you haven’t demonstrated a proven ability to write effectively throughout your career, you might find yourself being overlooked for promotional opportunities. In this four-hour course, you will learn the fundamentals of business writing, including how to identify stakeholders and determine the appropriate channels of communication. You will decide what tone is needed and how information should be shared internally and externally in organizational scenarios. You’ll also have opportunities to practice writing for a specific business purposes within the context of an engaging case study. Peggy O’Keefe is a Business Communications Professional, with experience as a corporate executive, educator, and consultant in strategic media communications and technology. Corporate experience includes corporate communications executive positions in Bankers Trust and The First Boston Corporation; and as a Vice President of Multimedia Communication in the Global Technology divisions of JP Morgan, and Goldman Sachs.  Early training as an educator inspired a human focus to her executive roles, emphasizing staff development, mentoring, and coaching.  In addition to global media technology management, her corporate work included recruitment, diversity management, and piloting flexible work arrangements. As an educator she focuses on university, executive, and professional/workforce development programs.  She teaches a variety of undergraduate and graduate level Marketing, Business Cross-cultural and Communication, Career Development, and Leadership and Human Capital Management courses at New York University, and Baruch College. Professional interests include cross-cultural communication and diversity management, particularly in intergenerational workplace relations. Her experience, expertise, and insights on these topics have been shared as a speaker and panelist at professional conferences. Read More

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