Get online professional development from IABC Academy

You need to connect with strategic insights, skills and information to drive tangible business results. We're here to help you meet those goals and take your career to the next level.

Learn more »

  Instructor: Mary Ann McCauley, ABC, IABC Fellow Course Description: Creating a Dynamic Plan presents a strategic  communication planning model will allow you to achieve a consistent, higher level of excellence in your day-to-day communication tasks. For those of you with some experience in planning, this course will serve as a refresher and likely will present a new approach or two to your strategic process. If you have little experience in strategic planning, this course will offer a practical strategic planning process and model. It will be your tool to staying on track. IABC Academy Category: Communication Strategy and Engagement Category Description: A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. All these groups have the potential to change the organization’s results. The communication professional fosters and nourishes relationships with them that will support the organization’s mission and goals and uses dialogue to tell the organization’s story and garner support. Related to Global Communication Certification Council (GCCC) Domain: Communication Strategy and Engagement   Presenter bio: Mary Ann McCauley is an ABC, IABC Fellow, and is president and principal of Catalyst Communications, located in Reno. Mary Ann provides strategic communication counsel to broad spectrum of businesses and nonprofits. She works closely with senior management to develop and implement strategic corporate communication and marketing plans. Prior to founding her consultancy in 1987, Mary Ann held several management positions in large corporations including First Union Bancorporation, Hallmark Cards, Inc. and United Technologies Communications Company. She served on local, regional and international boards of the International Association of Business Communicators. Currently, she serves on the board of the Northern Nevada Literacy Council and on the Council as membership chair for the American Association of University Women (AAUW) Reno branch. Read More

 ‘Strategic Engagement: Engaging Leaders to Engage Others’ is your ticket to the solution of one of the most critical issues facing business today—namely, how to raise the employee engagement levels in our organizations from a paltry 33% to more like a majority of the workforce. Current engagement levels, according to the Gallup Organization, are costing American businesses anywhere from three to five billion dollars a year in lost productivity, absenteeism, talent retention and accidents. Gallup asserts from their long-standing research that the leading culprit in this scenario is ‘lousy managers.’ This course examines the necessity to engage employees strategically through more effective leadership at all levels of the organization and highlights the challenges and opportunities you will face in assisting your own leadership in this vital task. Strategic engagement, like strategic communication, raises engagement from a mere wish to a deliberate organizational strategy that enlists all of the interested parties from the CEO to the team leader in a concerted effort to address the engagement deficit. Anything less than an integrated strategy with engaged leaders deliberately working to engage others is unlikely to succeed.   This expert instructor provided all of the content and learning activities you will encounter in this course.  As this is an asynchronous course, it is designed to be a self-paced, independent-study program.  If you require guidance or assistance, the Academy team will be happy to help.  Use the "Questions" tab to post a new question. Instructor Bio:   Roger D’Aprix is internationally known for his influence on the evolution of organizational communication. He is a long-time pioneer in shaping the strategic internal- communication practices that we now accept as commonplace in all kinds of organizations. In his 1996 best-selling book ‘Communicating for Change: Connecting the Workplace with the Marketplace,’ he offered the view that effective organizational communication must be proactive rather than reactive and focused on the marketplace as the first cause. In brief, he argued that it must be strategic. In this self-paced course he brings to bear the same strategic mindset to the complex process of increasing employee engagement.   IABC Academy Category: Communication Strategy and Engagement Category Description: A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. These groups have the potential to affect the organization’s results. The communication professional fosters and nourishes relationships with them that will support the organization’s mission and execute the organization's business strategy.   Read More

  Presented by Heath Applebaum, ABC, BA, MCM, OCGC Strategic Reputation Management: Learning the keys to protecting your organization’s most valuable and vulnerable asset Whether you work for a multinational company, a government agency, or a non-profit organization, nothing is more important than your reputation. Your success depends upon earning the trust of a plethora of stakeholders and online influencers who can become your biggest ambassadors or most vocal adversaries.  One thing is for certain; if you don’t measure your reputation, you cannot effectively manage it. With the proliferation of online threats to reputation, your next crisis may be only a click away, so new strategies and tools are required to ensure lightning-fast responses to digitally-empowered consumers, sensationalist media, and disengaged employees.  This is a crucial course every professional communicator, both the young and young at heart, can learn from.  Heath Applebaum, ABC, is an international-award-winning communicator, reputation management consultant, and university professor with more than 20 years of diverse corporate, agency, consulting, and non-profit experience. Heath is the President of Echo Communications Inc., a reputation management consulting firm he founded in 2000.  Heath has led hundreds of successful campaigns for organizations of all sizes, from innovative start-ups to Fortune 100 companies.  He has spearheaded corporate communications strategies, programs, and training for companies such as PepsiCo, Cadillac Fairview, Deloitte, RBC Financial Group, MasterCard, and Canada's largest airport, to name just a few.   Heath is a sought-after industry expert that has spoken at more than 80 communications conferences around the world to train more than 10,000 communications, marketing, and human resource professionals, including two IABC World conferences. Heath is also a respected public relations Professor that has taught 25 courses and more than 1,200 students at several top universities and colleges.   Heath is an Accredited Business Communicator and Gold Quill Award winner that holds a Master of Communications Management (MCM) from McMaster University. He actively gives back to the profession, judging international, national, and local award programs and is the Director of Education for the Canadian Public Relations Society Board in Toronto.  Read More

Presented by Barbara Gibson, Ph.D. You’ve mastered the various tools of communication. You can produce newsletters, intranets, emails, employee meetings, press releases, and events with one hand tied behind your back. But no matter how good the tactical work, if you’re not working from a well-built strategic communication plan, you’re not as effective as you should or could be. It’s time to take your communication to the next level. This practical, hands-on course will take you through the step-by-step process for creating a strategic communication plan that will make a real difference to your organization and prepare you for a more senior professional role. Presenter / Barbara Gibson, Ph.D., is a consultant, researcher and lecturer focused on intercultural communication and global business. With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international chair of IABC. She is a lecturer in intercultural business communication for Birkbeck College, University of London, and serves as director for the master’s degree program in Intercultural Communication for Business and Professions. Read More

    Presented by Rhonda Rathje Big trends affect all areas of our businesses – and as communication professionals, we must be at the top of our game to help our organizations or businesses succeed in today’s ever-changing environment. This workshop will help communicators demonstrate how effective internal communication can be a viable strategic business tool. Participants will learn to develop a holistic communication strategy to motive employees to engage in the behaviors which will help drive business results.  Best practices will equip participants with strategic guidance and tactical tools; thus serving as your roadmap to achieving aligned, purposeful internal communication. Rhonda Rathje is a seasoned communication professional with 35+ years of proven, practical experience. Rathje’s professional history includes her work at Verizon, American Airlines and Walmart where she led numerous high-profile communication initiatives form corporate reorganizations to community events. Her capabilities include strategic communication planning, employee engagement, community relations and strategic counsel. Rathje has designed and implemented award-winning employee communication programs that generated bottom line results. She has led teams to solve business problems – helping organizations connect and engage employees to the business with communication. Both a strategist and tactician, Rathje earned a B.A. in Journalism from Iowa State University and an M.A. in Interdisciplinary Studies from the University of Texas at Dallas. Read More

The Art of Project Management for the Internal Communicator Project management skills are increasingly in demand as business becomes more challenging and complex. And nothing is more key to the success of a project than effective communication. Project management is noted as a top-five competency considered most important for a successful Internal Communication (IC) practitioner.  Every project goes through specific phases of development in its project life cycle. Project management allows you to break the project down into separate phases, and the project manager must guide the project through these phases, watching for roadblocks and adapting when necessary. This course details those phases and what a project manager can expect to accomplish in each. As you progress through this two-hour course, you will be asked to apply what you have learned to a case study, develop a project status report, and test your recall of the material presented. In the course materials, you will receive tailored templates, checklists, and advice specific to internal communication. For some who have experience in project management, this course may serve as a refresher and provide you with new approaches to project management. For those new to project management – as well as leading a project – you’ll learn valuable tips and tools to apply to your everyday work projects.  For others, it will provide you with the essentials of basic project management skills so you can demonstrate your value to your organization.   Instructor: Rhonda Rathje, APR Rhonda Rathje, APR, is a seasoned veteran with over 35 years of communication experience in the telecommunications, airline, retail and automotive industries. She is a passionate communicator and storyteller who helps companies discover compelling and original ways to speak about themselves and their work. Rhonda’s expertise is in strategic planning and leadership development initiatives, as well as developing internal/external communications/engagement programs and building marketing and social media plans for various companies and clients. She is known for moving forward and making things happen. She’s a master at project management. If you want something done, ask her. And, when it comes to dotting I’s and crossing T’s, she is the master of details. Rhonda’s legacy is to leave things better than when she found them.  Rhonda holds a bachelor’s degree in Journalism from Iowa State University, Ames, and a master’s degree in Interdisciplinary Studies from the University of Texas at Dallas, Richardson. Read More

Shopping Cart

Your cart is empty