Crisis Planning: Manage and Enhance Organizational Reputation

3 modules


Course Length
60 mins

IABC Academy Instructor N/A

$0 - 149


Crisis Planning: Manage and Enhance Organizational Reputation

Your product is recalled.  An accident happens on site.  An employee commits a crime. All of these scenarios create a crisis situation, requiring a focused, clear and consistent response. 

When a business crisis occurs, how do you deal with two simultaneous issues: the crisis itself and the public’s perception of the crisis?  This course prepares you to communicate your message during a crisis to the media and to your key targeted audiences.

Instructor: Jay Sullivan 

Jay Sullivan is the Managing Partner at Exec|Comm, and leads the firm’s Law Firm Group. He is an award-winning author and columnist, as well as an Adjunct Professor at Georgetown Law Center and Fordham University School of Law. His book, Simply Said: Communicating Better at Work and Beyond, was released by John Wiley & Sons in 2016, and has since been translated into Chinese, Korean, and Russian. As a contributing writer for, Jay brings relevant and timely advice on enhancing one’s communication skills to the business community.

Jay joined Exec|Comm after nine years as a practicing attorney. He received his J.D. from Fordham University in 1989. That year, Jay was named among the first class of Skadden Fellows by the Skadden Foundation. For two years he acted as in-house legal counsel at Covenant House, a crisis shelter for runaway and homeless teenagers. He then practiced corporate law for seven years on behalf of Lloyds of London.

After graduating from Boston College in 1984, Jay spent two years in the Jesuit International Volunteer Corps teaching English. His book about that experience, Raising Gentle Men: Lives at the Orphanage Edge, was named the 2014 Best Book by a Small Publisher by the Catholic Press Association. Jay sits on the Board of Directors of Dot Foods, Inc., the nation’s largest food redistributor. He and his wife, Mary, live in Pleasantville, New York, where they raised their four children. Jay plays squash weekly (and weakly, but with great enthusiasm).

About Exec|Comm

Exec|Comm, LLC helps professionals all over the world communicate more effectively by teaching them to focus less on themselves and more on others. When professionals master both technical competence and communication skills, they maximize their impact and influence. For almost 40 years, Exec|Comm has developed professionals and leaders across the globe through classroom training and one-on-one coaching.  For help with your message, to organize training for your team, or to request a speaker for your event, you’ll find valuable resources at



By the end of this course, you will:

  • Understand how to build relationships in your organization.

  • Be able to write clear messages with supporting stories specific to an audience.

  • Identify techniques to manage questions in a crisis.

  • Recognize the steps of preparing a team for a crisis.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

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Crisis Planning: Manage and Enhance Organizational Reputation
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Course Survey
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Added 2 months ago, by Anonymous
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Added 9 months ago, by Michael
Fantastic course - lots of takeaways here.
Added 9 months ago, by Anonymous
Added 11 months ago, by Kim
Added 11 months ago, by Anonymous
I enjoyed this course and how Jay broke down each module. Well done!

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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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