Business Writing for the 21st Century

6 modules


Jeff Herrington

$0 - 349


  Presented by: Jeff Herrington

People do not access or absorb information the same way they did just 15 years ago. The web, social media, and mobile devices have dramatically altered how people expect to receive information and how it should read once they confront it.

And yet, so much business communication continues to read as if it were prepared for people with all the time in the world to explore it in a print publication they are reading at their desk.

This program will ground attendees in how critical it is to make one's point, and convey's one strategic messages, as quickly as possible. It will also provide attendees with tips and techniques they can use to captivate the attention of the mobile businessperson who will likely read what they produce on a screen rather than a printed page.

The course will also explore some of the most common errors made in business communication today and how to avoid them.

Jeff Herrington has had a career every business communicator dreams of.

He has been an editor -- crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation.

He has been an independent writer -- traveling to more than 40 countries to write feature articles and web content for such firms as Whirlpool, Baxter Healthcare, NEC, John Deere and AT&T Corporation and Lincoln Electric Company.

He has been a workshop facilitator -- developing learning programs for the communicators at such organizations as IBM, JPMorganChase, Alberta Economic Development and Roche Europe.

And he has been a consultant -- advising the communication teams at Whirlpool, Wausau Insurance, Bell Canada and Lubrizol Corporation.

In 2000, IABC Dallas named Jeff Herrington its Communicator of the Year.


After this course, you will be able to:

  • Help attendees understand how Business Writing has changed since the year 2000 and why.
  • Show the value of keeping one's writing brisk, brief and jargon-free.
  • Provide tools for launching one's communication in ways that engage and communicate.
  • Equip attendees with techniques for making their content more mobile-device friendly.
  • Help participants become more aware of common writing errors and how to avoid them.


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Completing this On-Demand Workshop
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The New Readership Model
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Starting and Organizing Content
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Making Your Writing More Powerful
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Making Your Writing More Professional
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Course Evaluation Survey
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Added 9 days ago, by Gary
Added 17 days ago, by Kathy
Added about 1 month ago, by Kirstie
Added 4 months ago, by Samantha
Added 4 months ago, by Anonymous
I thoroughly enjoyed this course and learnt how to write in today's business world, for different platforms and audiences. Thank you, Jeff, for making this such a great learning experience.
Added 7 months ago, by Meagan
Added 7 months ago, by Brett
Added 8 months ago, by Jane
Added 12 months ago, by Brenda
Added about 1 year ago, by Anonymous

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A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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